Eigen Innovations 

[Complexity to Clarity]

At Eigen, I led the development of technical brand and product messaging to translate complex AI and machine vision capabilities into clear, customer-facing narratives. I worked cross-functionally with the product team to produce sales assets like case studies, solution decks and introduction packages. Additionally, I drove content strategy across the website and social platforms with creative storytelling to increase engagement. 
Caddle

[Data to Design]

At Caddle, I interpreted consumer survey data to create clear and engaging marketing content. I wrote blog posts and built email campaigns that encouraged users to complete surveys, helping boost platform engagement. I focused on turning data and technical insights into accessible content while supporting broader marketing initiatives.
Air Miles

[Trends to Triggers]

At AIR MILES, I analyzed collector behaviour data to uncover engagement trends and crafted targeted email, SMS, and in-app campaigns to drive redemptions and sign-ups. I collaborated with the design team on creative direction and worked closely with partners to finalize offers and secure approvals.
Horizon Blockchain Games

[Annoucements to Actions]

At Horizon Blockchain Games, I created multi-channel content to promote partnerships and virtual events. I wrote and scheduled key announcements, optimized website copy using SEO strategies, and supported event execution to help boost engagement and drive awareness. 
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